Rankin shoots a stunning new spot for Nike as they introduce the Mercurial Superfly CR7 ‘Savage Beauty’, inspired by Cristiano Ronaldo’s volcanic homeland of Madeira. Known as one of the most popular athletes to grace the soccer field, Cristiano Ronaldo is being honoured by Nike with two special colorways of the Mercurial Superfly CR7 model.

This is the first instalment in a series which follows the footballers rise to fame. Each edition commemorates Ronaldo’s scoring skillset with inspiration from achievements within his decorated career. The Gold colorway honors his climb as the all-time leading scorer of his club with 324 goals, while the Quinhentos color scheme pays tribute to Ronaldo reaching an impressive 500 career goals.
 
Client: Nike Football
Production Title:  Savage Beauty
Agency:  Nike
Producer:  Marie Foley
Production Company: Rankin Film
Director:  Rankin
Producer:  Stor Redman
DoP:  Tony C Miller
Editor:  Gary Coogan 
Rushes Team
Producer:  Chris McKeeman
Colourist:  Simona Cristea Harrison
VFX Supervisor:  Leo Weston
CG:  Andy McNamara
Motion Graphics:  Barry Corcoran, Guy Hancock, Fraser Macedo