Strong and simple was the overall design brief for Moonfruit.com's latest commercial. The internet based company that provides online platform solutions for business users wanted to showcase their growing customer base while also driving traffic to their site hub.
The idea was to use real business users as the URL sandwiched between very specifically designed www. / .com bookends, for instance the bike shop text was treated with a metallic, industrial feel whereas the ballet manufacturer was textured with silk. It worked really well; the nicely designed text sat either side of the main protagonist, tying the two together in a very visual way.
Production Title: you.com
Agency: Leagas Delaney
Director: Caswell Coggins
Producer: Kwok Yau
Editor: Dan Hemmington @ Serious Pictures
Agency Producer: Lisa Colchester, Katie Wood
Creative Director: Nigel Roberts
Art Director: Alan Cinnamond and Kerry Roper (Head of Design)
Post Production: Rushes
Producer: Carl Grinter
Colourist: Simone Grattarola
CG Animation: Brad Le Riche, Guy Hancock
After Effects: Brad Le Riche, Guy Hancock, Matt Lawrence
VFX: Emir Hasham